IMDb Wormholes

See your journey as you started looking up The Walking Dead and ended up an Ellen DeGeneres expert.

Problem          Research          ITERATIONS          MVP

Problem

IMDb was looking to grow their audience by engaging more "streaming-type" users and millenials. They didn't want to become a streaming service directly, but believed they could provide more relevant and meaningful suggestions for users, they just weren't sure how to do it.

research

SURVEY + RESULTS

  • Most users visit 0-3 times per week
  • Arrive via Google and/or directly (about 50/50)
  • Main Goal:  Gain knowledge
    • Secondary Goal - Get lost in black hole!
  • Vast majority are Netflix users
    • Some:
      • HBO Go
      • Amazon
      • Hulu
  • Age:
    • Range: 25-65
    • Median: 30
    • Mode: 30
    • Mean: 33.3
 

USER PROFILES

Iterations

MIND MAP

 

USER FLOWS

 

USER STORY

MVP

The feature I designed gives the user the ability to track their journey as they travel through an IMDb wormhole. The research showed me that many people got lost in these journeys and always wondered how they got there in the first place. This design is a sort of "visual breadcrumbs" so the user can view exactly what they've seen, then can share their journey with others.

IMDb can also use these journeys to generate marketing content for their own site. As people share their journeys, IMDb can pass them along as well.